Political Marketing in the 2016 U.S. Presidential Election
This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was
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POLITICAL MARKETING IN THE 2016 U.S. PRESIDENTIAL ELECTION Edited by Jamie Gillies
Palgrave Studies in Political Marketing and Management Series Editor Jennifer Lees-Marshment Faculty of Arts, Political Studies University of Auckland Auckland, New Zealand
Palgrave Studies in Political Marketing and Management (PalPMM) series publishes high quality and ground-breaking academic research on this growing area of government and political behaviour that attracts increasing attention from scholarship, teachers, the media and the public. It covers political marketing intelligence including polling, focus groups, role play, co-creation, segmentation, voter profiling, stakeholder insight; the political consumer; political management including crisis management, change management, issues management, reputation management, delivery management; political advising; political strategy such as positioning, targeting, market-orientation, political branding; political leadership in all its many different forms and arena; political organization including managing a political office, political HR, internal party marketing; political communication management such as public relations and e-marketing and ethics of political marketing and management. For more information email the series editor Jennifer Lees-Marshment on [email protected] and see https://leesmarshment. wordpress.com/pmm-book-series/. More information about this series at http://www.springer.com/series/14601
Jamie Gillies Editor
Political Marketing in the 2016 U.S. Presidential Election
Editor Jamie Gillies St. Thomas University Fredericton NB, Canada
Palgrave Studies in Political Marketing and Management ISBN 978-3-319-59344-9 ISBN 978-3-319-59345-6 (eBook) DOI 10.1007/978-3-319-59345-6 Library of Congress Control Number: 2017943630 © The Editor(s) (if applicable) and The Author(s) 2018 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisd
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