Handbook of Qualitative Research Methods for International Business
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Anna Soulsby
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References Keil, T. (2003) ‘Book review: Blackwell Handbook of Entrepreneurship’, Internet publication. www.jibs.net, March 2003. Oviatt, B. (2005) ‘Book review: Handbook of Research on International Entrepreneurship, and Emerging Paradigms in International Entrepreneurship’, Journal of International Business Studies 36 (in press).
Stopford, J. (2002) ‘Book review: Oxford Handbook of International Business’, Journal of International Business Studies 33: 839–842. Tayeb, M. (2003) ‘Book review: Blackwell Handbook of CrossCultural Management’, Journal of International Business Studies 34: 310–311.
Handbook of Qualitative Research Methods for International Business Edited by Rebecca Marschan-Piekkari and Catherine Welch Cheltenham, UK/Northampton, MA, USA: Edward Elgar; 2004
Reviewed by Anna Soulsby Nottingham University Business School, Nottingham, UK E-mail: [email protected]
Journal of International Business Studies (2005), doi:10.1057/palgrave.jibs.8400147
This handbook consists of contributions from 44 highly experienced academics from around the world. The 28 chapters and eight vignettes are organized into six parts that are intended to cover the lifecycle of the process of conducting a qualitative research project. The editors’ intention is to ‘demystify the methodological process by capturing the experiences and practices of qualitative researchers’ (Marschan-Piekkari, pp. 5 and 6). Part one – Trends and prospects in international research – includes a chapter by the handbook’s editors, Marschan-Piekkari and Welch (Chapter 1), which provides a foundation for the rest of the handbook and gives a passionate overview of the current debates in international business (IB) research. Part two focuses on case study research. Within the field of qualitative IB research, multiple case study methodology remains the most important method so far (Pauwels and Matthyssens, p. 126; Andersen and Skaates, Chapter 23). The authors in this section provide insights into the stresses and strains of conducting fieldwork and also sound practical advice (e.g. Ghauri, Chapter 5) on how to organize and conduct case studies. The chapter by Grisar-Kasse´ (Chapter 7) on her research in Senegal is an honest and fascinating account conveying a real sense of what it is like to be powerless and at potential risk in an unfamiliar environment. Part three of the handbook – Interviewing in international business research – covers different aspects of conducting interviews, for example, Macdonald and Hellgren (Chapter 13) on the problems that researchers would rather not talk about, for example, the potential trap of losing distance and perspective. The chapter by Marschan-Piekkari and Reis (Chapter 11) on languages is particularly subtle and interesting as it draws out how the language skills of the interviewer and the respondent affect the interview process and data verification in the context of cross-cultural interviews. Part four of the handbook focuses on alternative methods and methodologies, in particular
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