Health Communication in the Changing Media Landscape Perspectives fr
‘This book is 'new' and 'original'. It moves away from traditional thinking in the health communication field. It presents perspectives from countries and societies which are often not covered in ‘mainstream’ collections. It deserves to be read by both sc
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Health Communication in the Changing Media Landscape Perspectives from Developing Countries Edited by
Ravindra Kumar Vemula and SubbaRao M Gavaravarapu A Palgrave/IAMCR Series IAMCR AIECS AIERI
Global Transformations in Media and Communication Research – A Palgrave and IAMCR Series
Series Editors Marjan de Bruin HARP, Mona Campus The University of the West Indies Mona, Jamaica Claudia Padovani SPGI, University of Padova Padova, Italy
Aims of the Series The International Association for Media and Communications Research (IAMCR) has been, for over 50 years, a focal point and unique platform for academic debate and discussion on a variety of topics and issues generated by its many thematic Sections and Working groups (see http://iamcr.org/) This new series specifically links to the intellectual capital of the IAMCR and offers more systematic and comprehensive opportunities for the publication of key research and debates. It will provide a forum for collective knowledge production and exchange through trans-disciplinary contributions. In the current phase of globalizing processes and increasing interactions, the series will provide a space to rethink those very categories of space and place, time and geography through which communication studies has evolved, thus contributing to identifying and refining concepts, theories and methods with which to explore the diverse realities of communication in a changing world. Its central aim is to provide a platform for knowledge exchange from different geo-cultural contexts. Books in the series will contribute diverse and plural perspectives on communication developments including from outside the Anglo-speaking world which is much needed in today's globalized world in order to make sense of the complexities and intercultural challenges communication studies are facing. More information about this series at http://www.springer.com/series/15018
Ravindra Kumar Vemula • SubbaRao M. Gavaravarapu Editors
Health Communication in the Changing Media Landscape Perspectives from Developing Countries
Editors Ravindra Kumar Vemula Department of Communication English and Foreign Languages University Hyderabad, Telangana, India
SubbaRao M. Gavaravarapu Indian Council of Medical Research National Institute of Nutrition Hyderabad, Telangana, India
Global Transformations in Media and Communication Research – A Palgrave and IAMCR Series ISBN 978-3-319-33538-4 ISBN 978-3-319-33539-1 (eBook) DOI 10.1007/978-3-319-33539-1 Library of Congress Control Number: 2016958197 © The Editor(s) (if applicable) and The Author(s) 2016 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or here
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