Improving Innovation Process Performance and Service Quality in Innovation Networks
The prevalence of innovation networks is ever increasing, with the role of universities in national innovation systems increasingly being emphasised. This chapter investigates the use of an innovation management application (IMA) by the technology transfe
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Abstract The prevalence of innovation networks is ever increasing, with the role of universities in national innovation systems increasingly being emphasised. This chapter investigates the use of an innovation management application (IMA) by the technology transfer office of a university-focused innovation network that focuses on commercialisation of technologies developed by university researchers. Innovation process performance emerged as an important mediator between characteristics of the innovation management application (compatibility of the technology, perceived ease of use and perceived usefulness) on attitude towards the technology, and toward the intermediary’s innovation orientation and service quality. Our research addresses marketing issues in the innovation context by relying on IMA as a means for fostering the underlying processes. Furthermore, the results extend the emerging literature on innovation process performance by not only establishing its relevance for an innovation network context but also by demonstrating its role as a mediator between IMA characteristics and attitude towards technology. The chapter concludes with an outline of managerial implications and future research directions.
Keywords Innovation networks Innovation management application Innovation process performance Service quality Technology transfer offices
C. Plewa (&) I. Troshani The University of Adelaide, Adelaide, Australia e-mail: [email protected] I. Troshani e-mail: [email protected] G. Rampersad Flinders University, Adelaide, Australia e-mail: [email protected] T. Kesting Münster University of Applied Sciences, Münster, Germany e-mail: [email protected] © Springer Science+Business Media Singapore 2016 C. Plewa and J. Conduit (eds.), Making a Difference Through Marketing, DOI 10.1007/978-981-10-0464-3_19
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Introduction Innovation is increasingly moving beyond organisational boundaries and occurring within inter-organisational networks, given scarce research and development (R&D) funding and shorter product life cycles (Bunn et al. 2002). These innovation networks comprise groups of organisations including government, business, research institutes and universities (Möller and Svahn 2009; Rampersad et al. 2009). Marketing and innovation literatures emphasise the need for firms to collaborate with other organisations in achieving strategic innovation outcomes including the development of new products and services (Möller and Svahn 2009; Rampersad et al. 2009). To ensure the effectiveness of innovation networks, authors points out the necessity of more research on the factors driving innovation process performance, including those pertaining to service innovation within networks (Salunke et al. 2011; Soosay and Chapman 2006). A stream of research has emerged noting the role of intermediaries in innovation networks in bridging research and business throughout the innovation process (Yusuf 2008). Such intermediaries may engage in a broad ra
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