Case Studies in Service Innovation
Case Studies in Service Innovation provides the reader fresh insight into how innovation occurs in practice, and stimulates learning from one context to another. The volume brings together contributions from researchers and practitioners in a celebration
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Series Editors Bill Hefley Wendy Murphy
For further volumes: http://www.springer.com/series/8080
Linda A. Macaulay • Ian Miles • Jennifer Wilby Yin Leng Tan • Liping Zhao • Babis Theodoulidis Editors
Case Studies in Service Innovation
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Editors Linda A. Macaulay Manchester Business School Manchester, UK
Yin Leng Tan University of Reading Reading, UK
Ian Miles Manchester Business School Manchester, UK
Liping Zhao University of Manchester Manchester, UK
Jennifer Wilby Hull University Business School Hull, North Humberside, UK
Babis Theodoulidis Manchester Business School Manchester, UK
ISSN 1865-4924 ISSN 1865-4932 (electronic) ISBN 978-1-4614-1971-6 ISBN 978-1-4614-1972-3 (eBook) DOI 10.1007/978-1-4614-1972-3 Springer New York Heidelberg Dordrecht London Library of Congress Control Number: 2012937142 © Springer Science+Business Media New York 2012 All rights reserved. This work may not be translated or copied in whole or in part without the written permission of the publisher (Springer Science+Business Media, LLC, 233 Spring Street, New York, NY 10013, USA), except for brief excerpts in connection with reviews or scholarly analysis. Use in connection with any form of information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed is forbidden. The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Contents
1
Introduction to Service Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ian Miles
1
Theme I Business Model Innovation 2
Introduction to Business Model Innovation Cases . . . . . . . . . . . . . . . . . . Babis Theodoulidis
3
Service Innovation in the Chinese Aviation Industry: The Case of Chinese Low Cost Carriers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Liting Liang
23
Survival by “Servicisation”: A Multiple-Case Study of the Taiwanese Video Games Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Alger Lee
27
4
5
Innovation in China’s Mobile Multimedia Broadcasting Service . . . . . Jinluan Ren and Liping Zhao
6
Optimization of the Clients’ Warehouse Logistics: A KIBS-type Service in the Manufacturing Context . . . . . . . . . . . . . . . . . . . . . . . . . . . . Marja Toivonen and Katriina Valminen
19
33
37
Theme II The Organization in Its Environment 7
Introduction to the Organization and its Environment Cases . . . . . . . . Ian Miles
8
Public-Private Innovation Network in Knowledge Intensive Services: Co-production or Technological Lock-in? FARMSTAR, a Case Study in Advisory Services for Farmers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pierre Labarthe
45
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v
vi
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Contents
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