Influence of Convergent Media on the Perception of Information Credibility
In this research, the information design is explored in the context of technological changes, with the aim of determining does the application of converged media content affects on the evaluation of information credibility. Research hypothesis was: by usi
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Introduction and Problem Discussion
Research of media information credibility has become particularly interesting topic since the advent of the Internet and the possibility of every individual to become an author and source of information in the digital space. Internet has enabled access to more information, but because of the information overload, the user also feels uncertainty, mistrust and doubt in the credibility of information. Credibility is a complex concept that is in the same time related to all the components of the communication process—actual veracity of the message quality, communicators, the nature and reputation of the media and, in the end, to all the factors that determine the communication behavior of the communicant (Kurtic´, 2007). Because of the fact that web pages often contain inaccurate, unverified information, designers must also participate in the creation of information credibility (Fogg & Tseng, 1999; Morkes & Nielsen, 1997). According to Mu¨ller (2008), digitization has led to major changes in the media visual communication and they are reflected in the three main phenomena: the rise of amateur visual production, global dissemination of visual messages (messages that were originally intended for local or regional level are becoming available to everyone) and de-contextualization of visual messages (this process leads to a different decoding process because of the impact of cultural context). Digital visual media production allows efficient and rapid organization of media mediation of visual messages which in this process are becoming a permanent value that does not disappear—in this way we get a digital asset as a value without an expiration date. Information user today partly assumes the role of creator of visual aspects of information, so there is a repositioning in relation graphic designer—recipient. Today, they are partially sharing the role in D. Mustic´ (*) • M. Plenkovic´ Department of Communication Science, Faculty of Graphic Arts, University of Zagreb, Zagreb, Croatia e-mail: [email protected] # Springer-Verlag Berlin Heidelberg 2016 A. Lugmayr, C. Dal Zotto (eds.), Media Convergence Handbook - Vol. 1, Media Business and Innovation, DOI 10.1007/978-3-642-54484-2_9
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D. Mustic´ and M. Plenkovic´
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the information chain. Information and communication processes and the dynamic development of graphic technology affect on the information as a cognitive category with increased credibility. Graphic design is today powerful communication tool for the management of media content. Good design enables recipient to have the ability to decode the message content from its own semantic and semiotic perspective, and in its own socio-economic environment. In this study, analysis and comparison of the two models for presenting information was conducted, to determine whether the credibility of the information is greater, same or lower when we use convergent media content opposed to using content with a smaller share of the convergent content. Research hypothesis was: by using different
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