Information credibility, disaster risk perception and evacuation willingness of rural households in China

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Information credibility, disaster risk perception and evacuation willingness of rural households in China Dingde Xu1,2   · Wenfeng Zhou2 · Xin Deng3 · Zhixing Ma2 · Zhuolin Yong2 · Cheng Qin2 Received: 17 October 2019 / Accepted: 5 June 2020 © Springer Nature B.V. 2020

Abstract Information credibility is important for effective disaster communication, and its strength affects the evacuation willingness of residents. However, few reports have studied the correlation of information credibility and disaster risk perception with residents’ willingness to evacuate during earthquake threats. Using survey data of 327 rural households located in four counties within earthquake-affected areas in Sichuan Province, this study systematically analyzed the credibility of public and private information about rural households, disaster risk perception and residents’ evacuation willingness. After creating an ordinary least square regression model (OLS) to investigate the correlations of the above factors, the results showed that: (1) Both positive public information and negative private information were positively correlated with residents’ evacuation willingness, and negative public information and positive private information were negatively correlated with residents’ evacuation willingness; (2) the perceived severity of disaster was significantly correlated with residents’ evacuation willingness, and the perceived probability of disaster was not significantly correlated with residents’ evacuation willingness; and (3) both positive and negative public information indirectly affected residents’ evacuation willingness through the perception of disaster severity. This study contributed to our understanding of the correlation of information credibility and disaster risk perception with evacuation willingness and provided important information for effective communication and disaster risk management. Keywords  Information credibility · Disaster risk perception · Risk communication · Evacuation willingness · Earthquake · China

Dingde Xu, Wenfeng Zhou and Xin Deng contributed equally to this work and should be considered co-first authors. * Dingde Xu [email protected] 1

Sichuan Center for Rural Development Research, College of Management of Sichuan Agricultural University, Chengdu 611130, China

2

College of Management of Sichuan Agricultural University, Chengdu 611130, China

3

College of Economics of Sichuan Agricultural University, Chengdu 611130, China



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Natural Hazards

1 Introduction Since the beginning of the twenty-first century, with extreme climate change and the movement of geological plates, natural disasters and geological disasters occur frequently all over the world, causing a lot of losses to human life and property security (Peng et  al. 2019a,b; Xu et al. 2017b, 2019a). Among them, earthquake, as the most serious disaster, has left a deep memory to mankind. According to statistics, since 2000, the earthquake caused a total of 87,900 people died, 830,400 people production and life se