International Business Strategy Perspectives on Implementation in Em
This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing in
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INTERNATIONAL BUSINESS STRATEGY Perspectives on Implementation in Emerging Markets
International Business Strategy
S. Raghunath • Elizabeth L. Rose Editors
International Business Strategy Perspectives on Implementation in Emerging Markets
Editors S. Raghunath Indian Institute of Management Bangalore Bangalore, India
Elizabeth L. Rose University of Otago, Dunedin, New Zealand Aalto University, Helsinki, Finland Indian Institute of Management Udaipur, Udaipur, India
ISBN 978-1-137-54466-7 ISBN 978-1-137-54468-1 DOI 10.1057/978-1-137-54468-1
(eBook)
Library of Congress Control Number: 2016959563 © The Editor(s) (if applicable) and The Author(s) 2017 The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Designs and Patents Act 1988. This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Cover illustration: © Tim Gainey / Alamy Stock Photo Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Macmillan Publishers Ltd. London The registered company address is: The Campus, 4 Crinan Street, London, N1 9XW, United Kingdom
Acknowledgments
We would like to express our appreciation to some friends and colleagues who have played key roles in making this volume a reality. The Academy of International Business (AIB), through its Executive Board and its Secretariat, has provided generous and much-appreciated support to the AIB-India Chapter, which is chaired by S. Raghunath. We offer our deep thanks to the members of the past several Executive Boards and to the AIB Secretariat: Tunga Kiyak, Tomas Hult, Kathy Kiessling, and Irem Kiyak. The chapters in this volume have been drawn from four AIB-India Chapter events. We are grateful to the colleagues who organized and hosted these conferences and paper development workshops: – 2013 conference at IIM Bangalore: S. Raghunath (Chair) and Pankaj Chandra (Director) – 2014 conference a
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