Islamic Marketing Understanding the Socio-Economic, Cultural, and Po
This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the envi
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Čedomir Nestorović
Islamic Marketing Understanding the Socio-Economic, Cultural, and Politico-Legal Environment
Management for Professionals
More information about this series at http://www.springer.com/series/10101
Cˇedomir Nestorovic´
Islamic Marketing Understanding the Socio-Economic, Cultural, and Politico-Legal Environment
ˇ edomir Nestorovic´ C ESSEC Business School Singapore, Singapore
ISSN 2192-8096 ISSN 2192-810X (electronic) Management for Professionals ISBN 978-3-319-32752-5 ISBN 978-3-319-32754-9 (eBook) DOI 10.1007/978-3-319-32754-9 Library of Congress Control Number: 2016940963 # Springer International Publishing Switzerland 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG Switzerland
Foreword
Islamic Marketing, Some Thoughts ‘Businessmen have learned to originate and initiate in the marketplaces of the world. They are committed to overcoming new problems, as they attempt to bring consumers everywhere the goods and services they need or demand. This commitment of international business, of world traders headquartered on all the continents, calls for an open interchange of goods, services, communications and ideas. Increasingly this will mean a dynamic force toward world peace’. [This quote is taken from Austin, Journal of Marketing 30 (1)]. I like to start my classes on International Marketing with this quote because it demonstrates that marketing can be perceived as a much broader discipline than just providing advice on facilitating business and may even contribute to world peace because much less militant potential emanates from people whose (most important) needs and demands are satisfied than from those who experience shortage of goods or material restrictions. Notably, this quote is taken from a short article on ‘World marketing as a new force for peace’ by Paul Austin published in 1966 already (
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