Realizing Business Model Innovation A Strategic Approach for Busines
Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It o
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Martin Trapp
Realizing Business Model Innovation A Strategic Approach for Business Unit Managers
Martin Trapp Nürnberg, Germany
Dissertation Friedrich-Alexander-Universität Erlangen-Nürnberg 2013
ISBN 978-3-658-05093-1 DOI 10.1007/978-3-658-05094-8
ISBN 978-3-658-05094-8 (eBook)
The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data are available in the Internet at http://dnb.d-nb.de. Library of Congress Control Number: 2014931846 Springer Gabler © Springer Fachmedien Wiesbaden 2014 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer Gabler is a brand of Springer DE. Springer DE is part of Springer Science+Business Media. www.springer-gabler.de
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Foreword To Kelly
Despite my presumption of the topic’s importance, my initial search for literature on business model innovation revealed a dearth of relevant information. In the same manner, my well-educated colleagues had never been exposed to this subject. Nevertheless, the little information I found during my preliminary research already energized me as I understood this concept’s huge potential to help firms remain relevant and survive. My determination was triggered; I would devote my doctoral research on extending the knowledge of business model innovation. The dissertation at hand grew out of a two-and-
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