Measures for Innovating Business Models An Empirical Study of German
The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating th
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Oana Buliga
Measures for Innovating Business Models An Empirical Study of German SMEs Foreword by Prof. Dr. Kai-Ingo Voigt
Oana Buliga Nürnberg, Germany
ISBN 978-3-658-05534-9 DOI 10.1007/978-3-658-05535-6
ISBN 978-3-658-05535-6 (eBook)
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Foreword Business model is a term which recently stretched out from the academia to catch the interest of the general public. Most recent books on management,
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