Minority Marketing: Research Perspectives for the 1990s Proceedings
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minorit
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Robert L. King Editor
Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress
Minority Marketing: Research Perspectives for the 1990s
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
More information about this series at http://www.springer.com/series/13409
Robert L. King Editor
Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress Presented by the Academy of Marketing Science and the University of Southern Mississippi
Long Beach, Mississippi October 14-16, 1993
Editor Robert L. K ing University of Richmond Richmond, VA, USA
Reprint from Original edition Minority Marketing: Research Perspectives for the 1990s, Special Conference Series, Vol VI edited by Robert L. K ing Copyright © Academy of Marketing Science 1993 All rights reserved. Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN 978-3-319-17385-6 ISBN 978-3-319-17386-3 (eBook) DOI 10.1007/978-3-319-17386-3 Library of Congress Control Number: 2015938795 Springer Cham Heidelberg New York Dordrecht London © Academy of Marketing Science 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made.
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ACADEMY OF MARKETING SCIENCE
Officers 1992-1994
President
Vice President for Membership - Canada
James R.Lumpkin University of Southwestern Louisiana
Tansu Barker Brock University
Executive Vice President/Director
Vice President for Membership - International
Harold W. Berkman University of Miami
Luis V. Dominguez University of Miami
President Elect
Vice President for Academic Affairs
Naresh K. Malhotra Georgia Institute of Technology
C. P. Rao University of Arkansas
Vice President for Development
Vice President for Programs
David L. Kurtz University of Arkansas
William F. Lewis University of Dayt
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