Global Perspectives in Marketing for the 21st Century Proceedings of
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and pra
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Ajay K. Manrai H. Lee Meadow Editors
Global Perspectives in Marketing for the 21st Century Proceedings of the 1999 World Marketing Congress
Global Perspectives in Marketing for the 21st Century
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
More information about this series at http://www.springer.com/series/13409
Ajay K. Manrai and H. Lee Meadow Editors
Global Perspectives in Marketing for the 21st Century Proceedings of the 1999 World Marketing Congress Jointly Organized by the Academy of Marketing Science and The University of Malta
Qawra, Malta June 23–26, 1999
Editors Ajay K. Manrai University of Delaware Newark, DE, USA
H. Lee Meadow Eastern Illinois University Charleston, IL, USA
Reprint from Original edition World Marketing Congress, On Global Perspectives in Marketing for the 21st Century, Volume IX edited by Ajay K. Manrai and H. Lee Meadow Copyright © Academy of Marketing Science 1999 All rights reserved. Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN 978-3-319-17355-9 ISBN 978-3-319-17356-6 (eBook) DOI 10.1007/978-3-319-17356-6 Library of Congress Control Number: 2015938799 Springer Cham Heidelberg New York Dordrecht London © Academy of Marketing Science 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made.
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Welcome to the Academy of Marketing Science The Ninth Biennial World Marketing Congress 1999
Global Perspectives in Marketing for the 21st Century Jointly Organized with
The University of Malta Welcome to the 1999 Academy of Marketing Science, Ninth Biennial World Marketing Congress, jointly organized with University of Malta, at the Suncrest Hotel, Qawra, Malta. This conference offers over 55 sessions and over 230 papers in four categories of session: 1. Keynote Address Sessions: There are two sessions at the opening of the confer
