Persuasion in Self-improvement Books
‘Positioned at the interface between ideology, discourse and text, Jeremy Koay’s exploration of self-improvement books provides a scholarly examination of the genre, scrutinising both the communicative intentions and textual means used by its writers.’—Ia
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Persuasion in Self-improvement Books Jeremy Koay
Postdisciplinary Studies in Discourse Series Editor Johannes Angermuller Centre for Applied Linguistics University of Warwick Coventry, UK
Postdisciplinary Studies in Discourse engages in the exchange between discourse theory and analysis while putting emphasis on the intellectual challenges in discourse research. Moving beyond disciplinary divisions in today’s social sciences, the contributions deal with critical issues at the intersections between language and society. Edited by Johannes Angermuller together with members of DiscourseNet, the series welcomes high-quality manuscripts in discourse research from all disciplinary and geographical backgrounds. DiscourseNet is an international and interdisciplinary network of researchers which is open to discourse analysts and theorists from all backgrounds. Editorial Board Cristina Arancibia Aurora Fragonara Péter Furkó Tian Hailong Jens Maesse Eduardo Chávez Herrera Michael Kranert Jan Krasni María Laura Pardo Yannik Porsché Kaushalya Perera Luciana Radut-Gaghi Marco Antonio Ruiz Jan Zienkowski More information about this series at http://www.palgrave.com/gp/series/14534
Jeremy Koay
Persuasion in Self-improvement Books
Jeremy Koay EduMaxi Auckland, New Zealand
Postdisciplinary Studies in Discourse ISBN 978-3-030-12148-8 ISBN 978-3-030-12149-5 (eBook) https://doi.org/10.1007/978-3-030-12149-5 Library of Congress Control Number: 2018968351 © The Editor(s) (if applicable) and The Author(s) 2019 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover image: © FogStock/Alamy Stock Photo This Palgrave Pivot imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
To the memory of my late grandmother, Lim Chai Siew, for your sacrificial love
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