Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consum
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Jay D. Lindquist Editor
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
More information about this series at http://www.springer.com/series/13409
Jay D. Lindquist Editor
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
Niagara Falls, New York May 9-12, 1984
Editor Jay D. Lindquist Western Michigan University Kalamazoo, MI, USA
Reprint from Original edition Developments in Marketing Science, Volume VII edited by Jay D. Lindquist Copyright © Academy of Marketing Science 1984 All rights reserved. Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN 978-3-319-16972-9 ISBN 978-3-319-16973-6 (eBook) DOI 10.1007/978-3-319-16973-6 Library of Congress Control Number: 2015937896 Springer Cham Heidelberg New York Dordrecht London © Academy of Marketing Science 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made.
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IN
MEMORY
JANE KNOX FENYO August 19, 1915-July 7, 1983 As a youngster, Jane traveled through the northeastern states with her father, who was an engineer on construction sites. Jane lived in Jamaica, Queens, New York and went to Jamaica High School, where she graduated with honors. She then attended Pratt Institute of Fine Arts. After graduation, she began work as an illustrator in an advertising agency. In 1941 , she married Julius Fenyo. They moved to Freeport, New York, during the fall of 1945, and Jane lived in the same house until she died on July 7, 1983. During her years in Freeport, Jane was active in community life, receiving a commendation from the Board of Education for her work in the P.T.A. She gave freely of her time and artistic and musical talents. Jane was an
