Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketi
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Robert L. King Editor
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
More information about this series at http://www.springer.com/series/13409
Robert L. King Editor
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
Fort Lauderdale, Florida May 29 - June 1, 1991
Editor Robert L. King University of Richmond Richmond, VA, USA
Reprint from Original edition Developments in Marketing Science, Volume XIV edited by Robert L. King Copyright © Academy of Marketing Science 1991 All rights reserved. Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN 978-3-319-17048-0 ISBN 978-3-319-17049-7 (eBook) DOI 10.1007/978-3-319-17049-7 Library of Congress Control Number: 2015937900 Springer Cham Heidelberg New York Dordrecht London © Academy of Marketing Science 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made.
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ACADEMY OF MARKETING SCIENCE Officers 1990-1992 President
Vice President for Membership - Canada
John T. Mentzer Virginia Tech
Harrie Vredenberg University of Calgary
Executive Vice President and Director
Vice President for Membership - International
Harold Berkman University of Miami
Lyn S. Amine Saint Louis University
President Elect
Vice President for Academic Affairs
James R. Lumpkin University of Southwest Louisiana
Robert H. Luke Southwest Missouri State University
Vice President for Programs
Vice President for Development
Jon M. Hawes University of Akron
William F. Lewis University of Dayton
Vice President for Finance and Treasurer
Vice President for Publicity and Public Relations Rebecca M. J. Yates
Christie H. Paksoy University of North Carolina at Charlotte
