Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer beha
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Jon M. Hawes Editor John Thanopoulos Co-Editor
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
More information about this series at http://www.springer.com/series/13409
Jon M. Hawes Editor John Thanopoulos Co-Editor
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
Orlando, Florida May 17-20, 1989
Editor Jon M. Hawes University of Akron Akron, OH, USA Co-Editor John Thanopoulos University of Akron Akron, OH, USA
Reprint from Original edition Developments in Marketing Science, Volume XII edited by Jon M. Hawes and John Thanopoulos Copyright © Academy of Marketing Science 1989 All rights reserved. Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN 978-3-319-17054-1 ISBN 978-3-319-17055-8 (eBook) DOI 10.1007/978-3-319-17055-8 Library of Congress Control Number: 2015937901 Springer Cham Heidelberg New York Dordrecht London © Academy of Marketing Science 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made.
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SPECIAL ACKNOWLEDGEMENTS
Academy of Marketing Science Officers 1988-1990 *President Jay D. Lindquist Western Michigan University *Ezecutive Vice President Harold Berkman University of Miami *Vice President of Programs Maresh Malhotra Georgia Institute of Technology *Vice President of Publications Constance Bates Florida International University Vice President of Membership USA Robert Luke Southwest Missouri State University
* members
Vice Pr-iclant of Membership Canada Harrie Vredenburg McGill University Vice President of Membership International Lyn Amine St. Louis University Vice President Academic Affairs James Lumpkin University of Mississippi Vice President of Developme
