Process-based Strategic Planning
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an imp
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ocess-based Strategic Planning Fourth FourthEdition Edition
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Process-based Strategic Planning
Rudolf Griinig • Richard Kiihri
Process-based Strategic Planning Fourth Edition Translated by Anthony Clark
With 138 Figures
Springer
Professor Dr. rer. pol. Rudolf Griinig Chair of management University of Fribourg Avenue de I'Europe 20 1700 Fribourg Switzerland [email protected] Professor Dr. rer. pol. Richard Kiihn University of Bern EngehaldenstraCe 4 3012 Bern Switzerland [email protected]
ISBN-10 ISBN-13
3-540-32754-1 Springer Berlin Heidelberg New York 978-3-540-32754-7 Springer Berlin Heidelberg New York
ISBN 3-540-23571-X 3. edition Springer Berlin Heidelberg New York
Cataloging-in-Publication Data Library of Congress Control Number: 2006925899 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. DupUcation of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer-Verlag. Violations are liable for prosecution under the German Copyright Law. Springer is a part of Springer Science-hBusiness Media springeronline.com © Springer Berlin • Heidelberg 2002, 2005, 2006 Printed in Germany The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Hardcover-Design; Erich Kirchner, Heidelberg SPIN U682288
42/3153-5 4 3 2 I 0 - Printed on acid-free paper
Preface for the fourth edition In the fourth edition, Chapter 12 has been revised and enlarged. With the corporate options matrix, a new approach for developing options at the corporate level is introduced. The authors would like to express their thanks to Tu Le for her substantial work in revising the manuscript and the figures for this edition. The authors would also like to thank Esther Thahabi for updating the references and the bibliography. April 2006 Rudolf Grunig, Richard Kuhn
Preface for the third edition In the third edition. Part II has been enlarged with a new chapter about the strategic analysis and planning toolbox. In addition, some revisions have been made to the text and figures and the visibility of the text has been improved with a new font format. The authors would like to express their thanks to Tu Le for her substantial and excellent work in revising the manuscript and the figures for this third edition. October 2004 Rudolf Grunig, Richard Kuhn
Preface for the second edition As a result of valuable feedback on the first edition of this book, some revisions have been made to the text and the figures for this second edition. In addition,
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