Process-based Strategic Planning
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an imp
- PDF / 15,772,067 Bytes
- 384 Pages / 439.37 x 666.142 pts Page_size
- 36 Downloads / 249 Views
Rudolf Grünig Richard Kühn
Process-based Strategic Planning Translated by Anthony Clark Third Edition with 137 Figures
^
Springer
Professor Dr. Rudolf Grünig University of Fribourg Chair of Management Avenue de l’Europe 20 1700 Fribourg Switzerland E-mail: [email protected] Professor Dr. Richard Kühn University of Bern Engehaldenstrasse 4 3012 Bern Switzerland E-mail: [email protected]
Cataloging-in-Publication Data applied for Library of Congress Control Number: 2004114270 A catalog record for this book is available from the Library of Congress. Bibliographic information published by Die Deutsche Bibliothek Die Deutsche Bibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data available in the internet at http://dnb.ddb.de
ISBN 3-540-23571-X
Springer Berlin Heidelberg New York
ISBN 3-540-43502-6 2nd Edition Springer Berlin Heidelberg New York
This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9,1965, in its current version, and permission for use must always be obtained from Springer-Verlag. Violations are liable for prosecution under the German Copyright Law. Springer is a part of Springer Science+Business Media springeronline.com © Springer-Verlag Berlin Heidelberg 2002,2005 Printed in Germany The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Hardcover-Design: Erich Kirchner Production: Helmut Petri Printing: betz-druck SPIN 11337829
Printed on acid-free paper - 42/2202 - 5 4 3 2 1 0
Preface for the third edition In the third edition, Part II has been enlarged with a new chapter about the strategic analysis and planning toolbox. In addition, some revisions have been made to the text and figures and the visibility of the text has been improved with a new font format. The authors would like to express their thanks to Tu Le for her substantial and excellent work in revising the manuscript and the figures for this third edition. October 2004 Rudolf Grunig, Richard Kuhn
Preface for the second edition As a result of valuable feedback on the first edition of this book, some revisions have been made to the text and the figures for this second edition. In addition, the section in Chapter 12 which deals with strategic options at the corporate level has been improved and new findings about diversification have been added. The authors would like to express their thanks to Wira Tandjung for his expert assistance with this second edition. March 2002 Rudolf Grunig, Richard Kuhn
vi
Pref
Data Loading...
