Psychological Ownership and Consumer Behavior

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target repre

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chological Ownership and Consumer Behavior

Psychological Ownership and Consumer Behavior

Joann Peck  •  Suzanne B. Shu Editors

Psychological Ownership and Consumer Behavior

Editors Joann Peck Wisconsin School of Business University of Wisconsin-Madison Madison, WI, USA

Suzanne B. Shu Anderson School of Management University of California, Los Angeles Los Angeles, CA, USA

ISBN 978-3-319-77157-1    ISBN 978-3-319-77158-8 (eBook) https://doi.org/10.1007/978-3-319-77158-8 Library of Congress Control Number: 2018939942 © Springer International Publishing AG, part of Springer Nature 2018 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published the registered company is Springer International Publishing AG, part of Springer Nature. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

Preface

We are pleased to introduce this volume of Psychological Ownership and Consumer Behavior. We have endeavored to provide a broad spectrum of topics related to psychological ownership with the aim of encouraging research in this area. The collection of outstanding researchers involved in creating this volume, and the many consumer behavior themes covered within it, are evidence of the impressive expansion of research efforts within the area of psychological ownership. We are very excited to see such strong evidence of psychological ownership as a concept within consumer behavior, and hope that this collection inspires additional efforts in these areas. The first four chapters of the book provide some theoretical and historical background on psychological ownership, how it has developed and its relationship to the self. More specifically, Jon Pierce and Joann Peck (Chap. 1) begin with some background and history of the construct of psychological ownership and how it moved from organizations and em