Advanced Business Analytics Essentials for Developing a Competitive
The present book provides an enterprise-wide guide for anyone interested in pursuing analytic methods in order to compete effectively. It supplements more general texts on statistics and data mining by providing an introduction from leading practitioners
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anced Business Analytics Essentials for Developing a Competitive Advantage
Advanced Business Analytics
Saumitra N. Bhaduri David Fogarty •
Advanced Business Analytics Essentials for Developing a Competitive Advantage
123
David Fogarty University of Liverpool Merseyside, Liverpool UK
Saumitra N. Bhaduri Madras School of Economics Chennai, Tamil Nadu India
ISBN 978-981-10-0726-2 DOI 10.1007/978-981-10-0727-9
ISBN 978-981-10-0727-9
(eBook)
Library of Congress Control Number: 2016938666 © Springer Science+Business Media Singapore 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer Science+Business Media Singapore Pte Ltd.
Contents
1
Introduction and Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2
Severity of Dormancy Model (SDM): Reckoning the Customers Before They Quiescent. . . . . . . . . With contribution from S. Raja Sethu Durai 2.1 Introduction. . . . . . . . . . . . . . . . . . . . . . . . 2.2 Severity of Dormancy Model. . . . . . . . . . . . 2.2.1 Methodology . . . . . . . . . . . . . . . . . 2.2.2 Severity of Dormancy Model. . . . . . 2.2.3 Prediction . . . . . . . . . . . . . . . . . . . 2.2.4 Estimation. . . . . . . . . . . . . . . . . . . 2.3 Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.4 Variables Used . . . . . . . . . . . . . . . . . . . . . 2.5 Results . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.6 Beyond Conventional Dormancy Model . . . . 2.7 Conclusions . . . . . . . . . . . . . . . . . . . . . . . References . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
Double Hurdle Model: Not if, but When Will Customer Attrite? . . . . . . . . . . . . . . . . . . . . With contribution from S. Raja Sethu Durai 3.1 Introduction. . . . . . . . . . . . . . . . . . . . . 3.2 Double Hurdle
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