Business Essentials for Strategic Communicators Creating Shared Valu
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the lang
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10.1057/9781137385338 - Business Essentials for Strategic Communicators, Matthew W. Ragas and Ron Culp
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-18
Business Essentials for Strategic Communicators
10.1057/9781137385338 - Business Essentials for Strategic Communicators, Matthew W. Ragas and Ron Culp
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-18
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Creating Shared Value for the Organization and its Stakeholders Matthew W. Ragas and Ron Culp
10.1057/9781137385338 - Business Essentials for Strategic Communicators, Matthew W. Ragas and Ron Culp
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-18
Business Essentials for Strategic Communicators
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First published in 2014 by PALGRAVE MACMILLAN in the United States—a division of St. Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Where this book is distributed in the UK, Europe and the rest of the world, this is by Palgrave Macmillan, a division of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world.
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Palgrave and Macmillan are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN: 978-1-137-38773-8 Library of Congress Cataloging-in-Publication Data Ragas, Matthew W., 1977Business essentials for strategic communicators : creating shared value for the organization and its stakeholders / by Matthew W. Ragas and Ron Culp. pages cm Includes bibliographical references and index. ISBN 978-1-137-38773-8 (hard cover : alk. paper) 1. Business communication. 2. Target marketing 3. Public relations. 4. Finance. 5. Economics. 6. Communications. I. Culp, Ron, 1947- II. Title. HF5718.R34 2014 658.4'5—dc23 2014024432 A catalogue record of the book is available from the British Library. Design by Amnet. First edition: December 2014 10 9 8 7 6 5 4 3 2 1
10.1057/9781137385338 - Business Essentials for Strategic Communicators, Matthew W. Ragas and Ron Culp
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-18
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