Business model tooling: where research and practice meet
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PREFACE
Business model tooling: where research and practice meet Harry Bouwman 1
&
Mark de Reuver 1 & Marikka Heikkilä 2 & Erwin Fielt 3
Received: 6 May 2020 / Accepted: 6 May 2020 # Institute of Applied Informatics at University of Leipzig 2020
Abstract This special issue bundles a series of papers on business model tooling. Business model tools are methods, frameworks or templates to facilitate communication and collaboration regarding Business Model analysis, (re-)design, adoption, implementation and exploitation. In this introduction to the special issue, we position business model tooling in the broader literature, going beyond the mere use of tooling to disseminate academic knowledge. We point out the unique contributions on business model tooling that information systems scholars can bring. After giving an overview of business model tools and ontologies, we sketch a brief research agenda comprising seven research directions: (1) design of tooling; (2) interfaces and usability; (3) evaluation and testing; (4) adoption, diffusion and commercialization of tooling; (5) privacy and security of tool users; (6) the use of tooling in business model education; and (7) future tooling enabled by big data and machine learning.
Introduction Over the years, Electronic Markets has built a tradition of high-impact research on Business Models (BM hereafter). A specific hallmark was the 1998 publication of the seminal paper by Timmers on Business Models for Electronic Markets (Timmers 1998). Since then, Electronic Markets has been at the forefront of BM research. In 2001, a timely special section was dedicated to BMs (Alt and Zimmermann 2001). In 2014, some of the key thought leaders on BM This article is part of the Topical Collection on Business Model Innovation: Tools and Innovation patterns * Harry Bouwman [email protected] Mark de Reuver [email protected] Marikka Heikkilä [email protected] Erwin Fielt [email protected] 1
Faculty of Technology, Policy and Management, TU Delft, Building 31, Jaffalaan 5, 2628, BX Delft, The Netherlands
2
School of Economics, University of Turku, Rehtorinpellonkatu 3, 20014 Turku, Finland
3
Science and Engineering Faculty, Information Systems School, Queensland University of Technology (QUT), Gardens Point, 2 George St, Brisbane, QLD 4001, Australia
thinking were interviewed. Furthermore, publications regularly featured research and conceptual work on BM ontologies, patterns, and support systems. Also, papers were published on BMs for specific technologies, such as mobile applications, platforms and blockchain. As Electronic Markets contributed significantly to developing BM thinking, we are glad that, in this tradition, we can bundle papers on a specifically relevant topic: tooling for BMs.
Positioning BM tooling in literature Business model tools can be seen as `boundary objects’ that facilitate exchanging business model ideas between stakeholders (Bouwman et al. 2018). We define BM tooling here as “the use of methods, frameworks or templates (here referr
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