Business Models for Mobile Network Operators Utilizing the Hybrid Use Concept of the UHF Broadcasting Spectrum
This paper explores and presents business models for mobile network operators (MNOs) in the novel hybrid use spectrum sharing concept of the Ultra High Frequency broadcasting spectrum (470–790 MHz) used for Digital Terrestrial TV and Mobile Broadband. The
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Nokia Networks, Oulu, Finland [email protected] 2 Oulu Business School, Oulu, Finland [email protected] 3 Nokia Technologies, Salo, Finland [email protected]
Abstract. This paper explores and presents business models for mobile network operators (MNOs) in the novel hybrid use spectrum sharing concept of the Ultra High Frequency broadcasting spectrum (470–790 MHz) used for Digital Terres‐ trial TV and Mobile Broadband. The created business models indicate that MNOs would benefit significantly from the more flexible use of the UHF bands. New business models would enable them to gain faster access to new potentially lower cost, licensed, below 1 GHz spectrum in order to cope with increasing data traffic asymmetry, and to offer differentiation through personalized broadcasting and new media services. As a collaborative benefit with the broadcasting domain, the concept opens up new converging business opportunities in delivering TV and media content using MBB network with means to introduce this flexibly. More‐ over, it will significantly re-shape the business ecosystem around both broad‐ casting and mobile broadband by introducing new co-opetitive business oppor‐ tunities in business and technology towards 5G. Keywords: Broadcasting · Business model · Mobile broadband · Mobile network operator · Spectrum sharing · UHF · 5G
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Introduction
The mobile broadband (MBB) usage is growing at an increasing pace [1], placing growing needs for the scarce radio spectrum resource. As mobile data traffic is increas‐ ingly consisting of downstream video [2], asymmetry in mobile broadband traffic is increasing: the average downlink traffic in Europe is eight times the uplink. Changing consumer usage habits and high capacity demand anytime and anywhere put Mobile Network Operators against a disruptive change. At the same time, Digital Terrestrial Television (DTT) as the main delivery vehicle for the TV media content has been chal‐ lenged by the alternative content delivery mechanisms, Over the Top (OTT) services and higher spectrum fees for all using the UHF band. Even if consumers’ interest in TV content remains and even increases, the ways how TV content is delivered and consumed © ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering 2016 D. Noguet et al. (Eds.): CROWNCOM 2016, LNICST 172, pp. 683–694, 2016. DOI: 10.1007/978-3-319-40352-6_56
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will, and has, already started to change. Users are increasingly receiving TV content via cable, satellite, fixed broadband and, especially, via MBB, and at the same time, changing their consumption habits from linear real time to non-linear usage with the growing demand for interactivity [3]. With these sights to the future, spectrum regulators are, on one hand, considering gradually compressing and withdrawing some DTT licenses of lower demand and repurposing these frequencies for MBB. On the other hand, in order to continue fulfilling the national Public Media Service (PSM) obligations, the most used and, in particular nat
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