Can a Cultural Variant Dedicated to Arab-Muslim Tourists Save the Tunisian Tourism Sector?
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Can a Cultural Variant Dedicated to Arab-Muslim Tourists Save the Tunisian Tourism Sector? Rim Abdmouleh 1 & Maha Kalai 2 Received: 7 May 2018 / Accepted: 24 August 2020/ # The Author(s) 2020
Abstract Unanimously recognised as a growing sector in today’s world, cultural tourism continues to attract the attention of researchers seeking to exhume the mechanisms and dynamics that govern it. In terms of political and strategic choices, Tunisia is currently giving this sector an increasingly remarkable interest. It is in this perspective that we tried to carry out a survey that would highlight the opinions of Arab-Muslim visitors about cultural tourism in Tunisia. To this end, we relied on the principal component analysis and the probit models that we considered the most appropriate to deal with our problem. Using individual data from a sample of 300 Arab-Muslim tourists who visited Tunisia during the summer vacation of 2014, we tried to interpret the results that seemed very suggestive. Our analysis of the different results led us to deduce that it is difficult for the Tunisian destination to motivate the Arab-Muslim visitors by focusing on the cultural tourism (in its current state) and that it is not the best way to attract this category of tourists. In the light of the obtained results, we have proposed some solutions that could promote this destination and fructify this type of alternative tourism. Keywords Seaside tourism . Cultural tourism . Tunisia tourism crisis . Arab-Muslim
tourists JEL Classification C13 . E03
* Rim Abdmouleh rim–[email protected] Maha Kalai [email protected]
1
Department of Economics, Faculty of Economics and Management of Sfax, University of Sfax, 3.5 Gabes road, 3052 Sfax, Tunisia
2
Department of Quantitative Methods, Faculty of Economics and Management of Sfax, University of Sfax, Airfield Road Km 4, BP 1088, 3018 Sfax, Tunisia
Journal of the Knowledge Economy
Introduction Located south of the Mediterranean, Tunisia is famous for its coasts and beaches. This location explains the historical predilection for seaside tourism to the extent that even political strategies have highlighted this intrinsic link between Tunisian tourism and coastal areas. While seaside tourism has long been a real driver of the economy, employment and investment, it is going through a moment crisis now more and more salient especially after the revolution of January 14, 2011. This crisis is aggravated by other factors such as competition with other destinations, the economic crisis, the degradation of equipment and infrastructure. As a result, the need to restructure tourism strategies is becoming an urgent necessity for Tunisia. Cultural tourism, therefore, seems to be a promising alternative that may open new horizons and expand the range of tourism products as well as target visitors. Thus, the present study raised questions and provided some solutions in order to highlight this alternative tourism for better social and economic outcomes. In other words, it is a question of revalorising
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