Confucian values, trust, and family farm adoption of green control techniques
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RESEARCH ARTICLE
Confucian values, trust, and family farm adoption of green control techniques Lili Yu 1 & Chen Chen 2,3 & Yang Gao 2,3 Received: 25 November 2019 / Accepted: 12 June 2020 # Springer-Verlag GmbH Germany, part of Springer Nature 2020
Abstract Encouraging farmers to adopt green control techniques (GCTs) helps to reduce and control the use of chemical pesticides. However, there is a lack of attention regarding the promotion of culture as an informal institution. As an important part of Chinese culture, Confucian values affect the behavior and decision-making of Chinese people imperceptibly, and these values are more visceral for farmers. We apply a mediation model with categorical variables to a dataset of 443 family farms in Shandong and Henan provinces to systematically investigate the relationships among Confucian values, trust, and the family farm adoption of green control techniques. We use the conditional mixed process and two-stage least square estimation methods for instrumental variables to address potential endogeneity problems. Our findings show that Confucian values have significant positive effects on trust and the family farm adoption of GCTs. Trust has a positive effect on the family farm adoption of GCTs and a mediating effect on the relationship between Confucian values and the family farm adoption of GCTs. Therefore, Confucian values should be emphasized for creative transformation and innovative development. To strengthen the spread of Confucian culture and improve education about it, traditional folk and cultural activities should be established, Confucian self-study by family farms should be encouraged, favorable external conditions should be created, the Confucian values of family farms should be guided and cultivated, and the trust level of family farms should be enhanced to improve the efficient extension of GCTs. Keywords Family farm . Confucian values . Trust . Green control techniques . Mediation model
Introduction At present, the average amount of chemical pesticides per unit area in China is 2.5–5 times higher than that in developed
Responsible Editor: Eyup Dogan * Yang Gao [email protected] Lili Yu [email protected] Chen Chen [email protected] 1
School of Economics, Ryukoku University, 67 Tsukamoto-cho, Fukakusa, Fushimi-ku, Kyoto 612-8577, Japan
2
College of Economics, Qufu Normal University, Yantai Road 80#, Rizhao 276826, Shandong, China
3
Research Center for Food Safety and Agricultural Green Development, Qufu Normal University, Yantai Road 80#, Rizhao 276826, Shandong, China
countries (Gao et al. 2019a). Chemical pesticides can not only result in high production costs and increased agricultural residues when their application is inappropriate but also cause agricultural nonpoint source pollution, destroying the ecological environment (Meena et al. 2020). To reduce and control chemical pesticides and improve the development of green and highquality agriculture, the Chinese government is committed to popularizing integrated pest management (IPM) practices, whic
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