Correction to: Understanding the Market Through Bicycle Statistics
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A Business History of the Bicycle Industry
Carlo Mari
A Business History of the Bicycle Industry Shaping Marketing Practices
Carlo Mari Department of Economics University of Molise Campobasso, Italy
ISBN 978-3-030-50562-2 ISBN 978-3-030-50563-9 (eBook) https://doi.org/10.1007/978-3-030-50563-9 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: © Melisa Hasan This Palgrave Pivot imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
Bicycles are manufactured objects made available almost everywhere by a complex web of makers, assemblers, suppliers, distributors and retailers, which are generally referred to as the bicycle industry. This industry started as a local activity in Europe, rapidly became an international sector mainly through imports and exports, and lastly, it evolved into a global industry. This is only a vague and very partial description of the bicycle industry. But, what do we actually know about this industry? The answer is that our knowledge base is very limited and the reason behind it is the marginal role played by bicycle research. Bicycles and, in turn, bicycle research are not considered as a serious endeavour. As a result, several topics about the bicycle world are almost completely neglected, particularly the understanding of the bicycle industry. Current research on bicycle spans different disciplinary domains and covers various topics: For instance, transportation studies deal with engineering and planning issues, sociology of sport focuses on professional road racing, medical approaches to cycling examine the positive effects of pedalling, sociology of technology r
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