Decision Making in Marketing and Finance An Interdisciplinary Approa
As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior
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Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2015-10-27
Decision Making in Marketing and Finance
10.1057/9781137444776 - Decision Making in Marketing and Finance, Paul Sergius Koku
10.1057/9781137444776 - Decision Making in Marketing and Finance, Paul Sergius Koku
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2015-10-27
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An Interdisciplinary Approach to Solving Complex Organizational Problems Paul Sergius Koku
10.1057/9781137444776 - Decision Making in Marketing and Finance, Paul Sergius Koku
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2015-10-27
Decision Making in Marketing and Finance
decision making in marketing and finance
Copyright © Paul Sergius Koku, 2014. All rights reserved.
Where this book is distributed in the UK, Europe and the rest of the world, this is by Palgrave Macmillan, a division of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN: 978–1–137–37947–4 Library of Congress Cataloging-in-Publication Data Koku, Paul Sergius, 1955– Decision making in marketing and finance : an interdisciplinary approach to solving complex organizational problems / Paul Sergius Koku. pages cm Includes bibliographical references and index. ISBN 978–1–137–37947–4 (hardback : alk. paper) 1. Decision making. 2. Marketing. 3. Budget in business. I. Title. HD30.23.K645 2014 658.800199—dc23
2014006312
A catalogue record of the book is available from the British Library. Design by Newgen Knowledge Works (P) Ltd., Chennai, India. First edition: August 2014 10 9 8 7 6 5 4 3 2 1
10.1057/9781137444776 - Decision Making in Marketing and Finance, Paul Sergius Koku
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2015-10-27
First published in 2014 by PALGRAVE MACMILLAN® in the United States—a division of St. Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010.
10.1057/9781137444776 - Decision Making in Marketing and Finance, Paul Sergius Koku
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2015-10-27
Dedicated to Aurelia, Ruth Violet, and Emma
10.1057/9781137444776 - Decision Making in Marketing and Finance, Paul Sergius Koku
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2015-10-27
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List of Figures
ix
Preface
xi
Acknowledgments
xv
Statement of Aims
xvii
Chapter 1
Theory of the Firm
1
Chapter 2
The Customer Lifetime Value
1
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