Ethics in Marketing and Communications Towards a Global Perspective
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this
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Ethics in Marketing and Communications Towards a Global Perspective
Edited by
Mary M. McKinley
Copyright material from www.palgraveconnect.com - licensed to University of Ottawa - PalgraveConnect - 2015-11-08
Ethics in Marketing and Communications
10.1057/9780230367142 - Ethics in Marketing and Communications, Edited by Mary M. McKinley
10.1057/9780230367142 - Ethics in Marketing and Communications, Edited by Mary M. McKinley
Copyright material from www.palgraveconnect.com - licensed to University of Ottawa - PalgraveConnect - 2015-11-08
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Towards a Global Perspective Edited by
Mary M. McKinley
10.1057/9780230367142 - Ethics in Marketing and Communications, Edited by Mary M. McKinley
Copyright material from www.palgraveconnect.com - licensed to University of Ottawa - PalgraveConnect - 2015-11-08
Ethics in Marketing and Communications
Selection and editorial content © Mary M. McKinley 2012 Individual chapters © the contributors 2012
No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2012 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978–0–230–35855–3 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. 10 9 8 7 6 5 4 3 2 1 21 20 19 18 17 16 15 14 13 12 Printed and bound in Great Britain by CPI Antony Rowe, Chippenham and Eastbourne
10.1057/9780230367142 - Ethics in Marketing and Communications, Edited by Mary M. McKinley
Copyright material from www.palgraveconnect.com - licensed to University of Ottawa - PalgraveConnect - 2015-11-08
All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission.
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