Explaining Consumer Choice
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behavio
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10.1057/9780230599796preview - Explaining Consumer Choice, Gordon R. Foxall
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-04-27
Explaining Consumer Choice
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-04-27
Explaining Consumer Choice
10.1057/9780230599796preview - Explaining Consumer Choice, Gordon R. Foxall
Also by Gordon R. Foxall CONSUMER BEHAVIOUR: A PRACTICAL GUIDE MARKETING BEHAVIOUR STRATEGIC MARKETING MANAGEMENT CONSUMER CHOICE
ADVERTISING POLICY AND PRACTICE (with John Driver) MARKETING IN THE SERVICE INDUSTRIES CONSUMER PSYCHOLOGY FOR MARKETING (with Ronald Goldsmith and Stephen Brown) CONSUMERS IN CONTEXT: THE BPM RESEARCH PROGRAM MARKETING PSYCHOLOGY: THE PARADIGM IN THE WINGS CONSUMER BEHAVIOUR ANALYSIS: CRITICAL PERSPECTIVES IN BUSINESS AND MANAGEMENT CONTEXT AND COGNITION: INTERPRETING COMPLEX BEHAVIOR UNDERSTANDING CONSUMER CHOICE
10.1057/9780230599796preview - Explaining Consumer Choice, Gordon R. Foxall
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-04-27
INNOVATION: MARKETING AND STRATEGY
Explaining Consumer Choice
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-04-27
Gordon R. Foxall
10.1057/9780230599796preview - Explaining Consumer Choice, Gordon R. Foxall
© Gordon R. Foxall 2007 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission.
Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2007 by PALGRAVE MACMILLAN Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N. Y. 10010 Companies and representatives throughout the world PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin’s Press, LLC and of Palgrave Macmillan Ltd. Macmillan® is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries. ISBN-13: 978–1–4039–9862–0 ISBN-10: 1–4039–9862–0
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This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalogue record for this book is available from the Library of Congress. 10 16
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Printed and bound in Great Britain by Antony Rowe Ltd, Chippenham and Eastbourne
10.1057/9780230599796preview - Explaining Consumer Choice, Gordon R. Foxall
Copyright material from www.palgraveconnect.com - licensed to npg - Palgrave
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