Factors Driving Social Network Site Usage
Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body
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Claus-Peter H. Ernst
Factors Driving Social Network Site Usage
Claus-Peter H. Ernst Frankfurt am Main, Germany Dissertation, Johannes Gutenberg-Universität Mainz, 2014 D77
ISBN 978-3-658-09917-6 ISBN 978-3-658-09918-3 (eBook) DOI 10.1007/978-3-658-09918-3 Library of Congress Control Number: Springer Gabler © Springer Fachmedien Wiesbaden 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, speci¿cally the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on micro¿lms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a speci¿c statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer Gabler is a brand of Springer Fachmedien Wiesbaden Springer Fachmedien Wiesbaden is part of Springer Science+Business Media (www.springer.com)
Contents List of Articles .............................................................................................................IX List of Figures..............................................................................................................XI List of Tables ........................................................................................................... XIII List of Abbreviations ................................................................................................ XV 1
Introduction .......................................................................................................... 1 1.1 Purpose of the Thesis ..................................................................................... 3 1.2 Structure of the Thesis ................................................................................... 5
2
Hedonic and Utilitarian Motivations of Social Network Site Usage ............. 11 2.1 Introduction .................................................................................................. 11 2.2 Background Literature ................................................................................. 12 2.2.1Technology Acceptance Model .......................................................... 12 2.2.2The Technology Acceptance Model in SNS Research ....................... 15 2.3 Discussion of Current SNS Usage Research..........
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