Globalizing Medical Information Services at Eli Lilly and Company
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Dmg Informarion Journal, Vol. 33, pp. 515-524, 1999 Printed in the USA. All rights resewed.
GLOBALIZING MEDICAL INFORMATION SERVICES AT ELI LILLY AND COMPANY JENNIFER L. RIGGINS,PHARMD,KEVINJ. FERGUSON, RPH, MS, AND SHEILA I. MILLER,PHARMD Senior Medical Information Administrator, Global Medical Information, Eli Lilly and Company, Indianapolis. Indiana
ELAINEGORHAM,DPH Senior Publications/CommunicationsCoordinator, Oncology Research, Eli Lilly and Company, Indianapolis, Indiana
The need for a global medical information group at Eli Lilly and Company was identified in 1994. As a result, the Global Medical Information (GMI) Department was formed. GMI began the globalization process by benchmarking other pharmaceutical companies and by surveying Lilly afiliate medical information groups. GMI then initiated a global medical information conference which validated the globalization plans, identified needs and issues, provided resource solutions, and established a communication network. These initial steps were followed b.y the development of needed resources such as global response documents, bibliographic citation databases, and a call-tracking system. Training programs were initiated, and regional communication plans were implemented. The creation of GMI has led to an increase in the capabilities of medical information departments worldwide. GMI has helped aflliates reduce duplication of effort, increase consistency in responses, and provide higher quality and more timely information to requesting customers in support of Lilly pharmaceuticals. Key Words: Global; Industry; Medical information; Affiliates; Lilly
INTRODUCTION AS COMPANIES CONTINUE to expand their markets and develop their business around the world, the need for global working environments has become increasingly important. Such is the case with pharmaceutical companies. With simultaneous product
Presented at the DIA 34th Annual Meeting “Thinkmg Globally: Product Development, Registration, and Marketing in the New Millenium,” June 7-11, 1998, Boston, Massachusetts, and the DIA 33rd Annual Meeting “Optimizing Pharmaceutical Development: The Global Experience,” June 22-26, 1997, Montreal, Quebec, Canada. Reprint address: Jennifer L. Riggins, P h d , Lilly Corporate Center, Indianapolis, IN 46285.
approvals and launches, the need for consistent, timely, and balanced medical information to support Lilly products and associated disease states increases worldwide. As a result of the globalization efforts of Eli Lilly and Company, a Global Medical Information Department was established to assist in meeting the worldwide demand for information on Lilly pharmaceutical products.
HISTORY OF MEDICAL INFORMATION SERVICES AT ELI LILLY AND COMPANY In 1993, Medical Information Services (MIS) at Eli Lilly and Company was comprised of a single department of medical information
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J . L. Riggins, K. J. Ferguson, S. I. Miller, and E. Gorham
administrators (MIAs) based at Lilly Corpo
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