Google Trends application for the study of information search behaviour on oropharyngeal cancer in Spain
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Google Trends application for the study of information search behaviour on oropharyngeal cancer in Spain Miguel Mayo‑Yáñez1,2 · Christian Calvo‑Henríquez2,3 · Carlos Chiesa‑Estomba4 · Jérôme R. Lechien5,6 · Lucía González‑Torres7 Received: 9 October 2020 / Accepted: 10 November 2020 © Springer-Verlag GmbH Germany, part of Springer Nature 2020
Abstract Purpose Oropharyngeal cancer is estimated to continue to increase in the next decades. Prevention strategies and knowing the current situation of knowledge and concern of the population about this disease is necessary. Infodemiology is valuable to monitor health information-seeking behaviour trends and epidemiology. The objective of this study is to analyze the use and evolution, through Google trends as a source of information, of internet-based information-seeking behaviour related to the oropharyngeal cancer in Spain and related to mass media stories. Methods Using Google Trends, the terms “throat cancer’, “HPV”, “laryngeal cancer”, “tonsil cancer” and “oral cancer”. The searches volume and trend were analyzed using a Jointpoint regression method from January 2009 to July 2019. Results The most searched term was “HPV”, with a search volume index of 61, followed by “throat cancer” (SVI = 25). The trend of the term “HPV” increased 6.1% annually (p
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