Impacts of Emerging Economies and Firms on International Business

The internationalization of emerging economies has brought new perspectives to international business development. Focusing on the extensive impact these emerging economies and firms have had, this volume covers the strong players, such as Brazil, Russia,

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Impacts of Emerging Economies and Firms on International Business M. Marinov; S. Marinova ISBN: 9781137032546 DOI: 10.1057/9781137032546preview Palgrave Macmillan

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Marin A. Marinov and Svetla T. Marinova

10.1057/9781137032546preview - Impacts of Emerging Economies and Firms on International Business, Edited by Marin Marinov and Svetla Marinova

Copyright material from www.palgraveconnect.com - licensed to University of Sussex - PalgraveConnect - 2012-12-25

The Palgrave Macmillan Impacts of Emerging Economies and Firms on International Business

Copyright material from www.palgraveconnect.com - licensed to University of Sussex - PalgraveConnect - 2012-12-25

Impacts of Emerging Economies and Firms on International Business

10.1057/9781137032546preview - Impacts of Emerging Economies and Firms on International Business, Edited by Marin Marinov and Svetla Marinova

Also by Marin A. Marinov INTERNATIONALIZATION IN CENTRAL AND EASTERN EUROPE MARKETING IN THE EMERGING MARKETS OF CENTRAL AND EASTERN EUROPE: The Balkans MARKETING IN THE EMERGING MARKETS OF ISLAMIC COUNTRIES

Also by Marin A. Marinov and Svetla T. Marinova EMERGING ECONOMIES AND FIRMS IN THE GLOBAL CRISIS FOREIGN DIRECT INVESTMENT IN CENTRAL AND EASTERN EUROPE INTERNATIONAL BUSINESS (with Michael Czinkota, Ilkka Ronkainen, and Michael Moffett) INTERNATIONALIZATION OF EMERGING ECONOMIES AND FIRMS THE CHANGING NATURE OF DOING BUSINESS IN TRANSITION ECONOMIES

10.1057/9781137032546preview - Impacts of Emerging Economies and Firms on International Business, Edited by Marin Marinov and Svetla Marinova

Copyright material from www.palgraveconnect.com - licensed to University of Sussex - PalgraveConnect - 2012-12-25

MARKETING IN THE EMERGING MARKETS OF LATIN AMERICA

Edited by

Marin A. Marinov University of Gloucestershire, Cheltenham, Gloucestershire, UK

and

Svetla T. Marinova Aalborg University, Aalborg, Denmark

10.1057/9781137032546preview - Impacts of Emerging Economies and Firms on International Business, Edited by Marin Marinov and Svetla Marinova

Copyright material from www.palgraveconnect.com - licensed to University of Sussex - PalgraveConnect - 2012-12-25

Impacts of Emerging Economies and Firms on International Business

Selection and editorial content © Marin A. Marinov and Svetla T. Marinova 2012 Individual chapters © the contributors 2012 Foreword © Karl Sauvant 2012

No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited co