Influence of Culture on Knowledge Sharing Attitude among Academic Staff in eLearning Virtual Communities in Saudi Arabia
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Influence of Culture on Knowledge Sharing Attitude among Academic Staff in eLearning Virtual Communities in Saudi Arabia Daniel Chandran 1
&
Abdullah M. Alammari 2
# Springer Science+Business Media, LLC, part of Springer Nature 2020
Abstract Knowledge sharing is a significant component of success in knowledge management. In Saudi Arabia, knowledge management is often lacking when it comes to knowledge sharing adoption, especially between academic staff. This research aims to investigate various factors of knowledge sharing adoption for eLearning communities in Saudi Arabia and to examine the effect of culture as a moderating role on the relationships between these factors and academics’ attitude. Therefore, a framework is aimed at sharing knowledge within the eLearning communities is developed. Data has been collected from public universities in Saudi Arabia. Partial Least Square approach has been applied to analyse the data. The results show individual factors (such as openness in communication, interpersonal trust) and technology acceptance factors (perceived usefulness and perceived ease of use) significantly influence knowledge sharing attitude, while the relationship between people self-motivation and knowledge sharing attitude is insignificant. Subjective norm and attitude significantly impact behavioral intention toward knowledge sharing adoption in Saudi universities’ eLearning communities. Keywords Knowledge sharing . eLearning . Virtual communities . Saudi Arabia
1 Introduction Knowledge Management (KM) is relatively a new research area within Arab countries generally and Saudi Arabia in particular. Saudi Arabia has given a high priority to transform the Saudi society to knowledge based society and consequently to knowledge based economy (Al-Othman and Sohaib 2016). Recently, Saudi Arabia has started planning and investing to build knowledge centres in order to diversify its economic resources from natural resource production reliance to a knowledge-based economy (Shin et al. 2012). Further, Saudi Ministry of Education (MOE) has launched a national
* Daniel Chandran [email protected] Abdullah M. Alammari [email protected] 1
School of Professional Practice and Leadership, Faculty of Engineering and Information Technology, University of Technology Sydney, Ultimo, Australia
2
Faculty of Education, Curriculums and Teaching Department, Umm Al-Qura University, Mecca, Saudi Arabia
Learning Objects Repository (LOR) project called ‘Maknaz’ which aims to serve the strategic plans towards the enrichment in learning resources and knowledge growth. However, there is a need to populate the Saudi national Learning Objects Repository ‘Maknaz’ with reusable digitalized content and electronic materials (Alammari and Chandran 2013; Almegren and Yassin 2013 cited in Alammari and Chandran 2014). eLearning communities lack an integrated knowledge management framework that leads to learning contents creation, knowledge management practices and processes in an online learning approach. However, knowledge man
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