Influence of Habits on Mobile Payment Acceptance: An Ecosystem Perspective
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Influence of Habits on Mobile Payment Acceptance: An Ecosystem Perspective Lin Jia 1,2 & Xiuwei Song 1 & Dianne Hall 3 Accepted: 11 October 2020 # Springer Science+Business Media, LLC, part of Springer Nature 2020
Abstract With the increase in the use of various mobile devices, mobile payments have become a crucial driver for commerce success. However, the percentage of consumers who use or continue using mobile payments in the US is low. This study adopts information technology (IT) ecosystem view and transfer of learning theory and explores the effects of five types of technology use habits on consumers’ intention to continue using mobile payments. Results indicate that consumers’ online shopping, mobile service use, and cell phone use habits have a positive relationship with their mobile payment use habit, positively affecting their intention to continue using mobile payments. Theoretical and practical implications of the findings are presented. Keywords Mobile payment . Technology use habit . Transfer of learning . IT ecosystem . Post adoption
1 Introduction Mobile payments are transactions using mobile devices (e.g., smartphones and tablets) to pay for goods, services, and bills or perform bank transactions using mobile technology (Dahlberg et al. 2008). We are in the era of mobile commerce, and the population of mobile device users is large and growing. Mobile payments have become a crucial facilitator of commerce success. They provide significant benefits, such as fast transactions, great convenience, time saving, and low discount rates, to consumers (Francisco et al. 2015) and result in low marketing cost and high profit for mobile payment service providers (Gupta and Kim 2007). Thus, consumers’ use of mobile payments, especially on a continuous basis, will help build a win-win situation and accelerate the prosperity of mobile commerce. Although many mobile payment services, such as Apple Pay and Google Wallet, are developed in the United States, the percentage of consumers who use mobile payments is low,
* Lin Jia [email protected] 1
School of Management and Economics, Beijing Institute of Technology, Beijing, China
2
Sustainable Development Research Institute for Economy and Society of Beijing, Beijing, China
3
Harbert College of Business, Auburn University, Auburn, AL, USA
and many users choose to revert to other payment processes after using mobile payments (Shaikh and Karjaluoto 2015). eMarketer estimated that the transaction volume of mobile payments in the United States in 2018 is approximately $114.63 billion, and iResearch, a famous e-commerce consulting company in China, reported that the number in China is $26.9 trillion. The penetration rate of mobile payments in the US is low. Bain’s Research Now Retail Banking Net Promoter Score Survey 2018 states that the top three payment methods in the United States are credit card, cash, and debit card, and only 9% and 6% of US citizens adopt Apple Pay and Google Wallet, respectively. Auriemma’s 2018 survey reports that 42% of consumers who have
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