Methodological insights on measurement and evaluation of compulsive buying behavior among young consumers in Poland: the
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Methodological insights on measurement and evaluation of compulsive buying behavior among young consumers in Poland: the case of compulsive‑ and non‑compulsive buyers Piotr Tarka1 · Jasurbek Babaev2 Accepted: 28 October 2020 © The Author(s) 2020
Abstract In this study we focused on the methodological insights, the measurement and evaluation of compulsive buying tendencies among young consumers in Poland. We administered the Compulsive Buying Scale (CBS) developed by d’Astous et al. (in: Goldberg, Gorn, Pollay (eds) Advances in consumer research, Association for Consumer Research, Provo, 1990) for North America and adapted it to the Polish population. Then used the data to develop a Polish version of the Compulsive Buying Scale (P-CBS). The study extended previous methodological work on new consumers’ culture, and more importantly, investigated the compulsive buying in two groups of consumers: compulsive- and non-compulsive buyers. The sample comprised 504 young Polish citizens, aged between 17 and 25 years. In the complex analytical process, we replicated the three-dimensional structure of the CBS scale (d’Astous et al. 1990): the ‘Tendency to Spend’, a ’Reactive Aspect’ of compulsive buying, and ’Post Purchase Guilt’. This process included the following steps: the translation of the items, an exploratory and confirmatory factor analysis, based on latent variables theory, and a reliability and validity analysis. Data analyses indicated a satisfactory reliability and validity of the P-CBS. Research findings are presented across the sample and the subsamples of compulsive buyers and non-compulsive buyers. Keywords Compulsive buyers and noncompulsive buyers · Compulsive buying scale (d’astous et al. 1990) · Young consumers · Eastern European culture and consumption
* Piotr Tarka [email protected] 1
Department of Market Research, Poznan University of Economics and Business, Al. Niepodległości 10, 61‑875, Poznań, Poland
2
Vistula University, Warszawa, Poland
13
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P. Tarka, J. Babaev
1 Introduction Scholars around the world differ in their methods of understanding compulsive buying behavior as a market phenomenon. For instance, Kraepelin (1915) described compulsive buying with the term ‘oniomania’, while Bleuler (1924) referred to it as ‘buying mania’. The latter believed that compulsive buying reflects the uncontrollable urges that repeatedly compel an individual to make purchases, bringing temporary relief from psychological needs. After buying, individuals often feel guilty about succumbing to their urges and in turn suffer from social and financial harms (see also Faber et al. 1987; McElroy et al. 1994; Manolis and Roberts 2012; Khare 2013). These harms lead to negative consequences in individuals’ lives, such as sizeable consumer debts, broken families, and a generally heightened level of distress (see Dittmar 2005; Lo and Harvey 2011; Baker et al. 2016). Compulsive buying behavior, according to O’Guinn and Faber (1989, pp. 148), represents “… a response to an uncontrollable
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