Operations in an Omnichannel World
The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online chann
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Santiago Gallino Antonio Moreno Editors
Operations in an Omnichannel World
Springer Series in Supply Chain Management Volume 8
Series Editor Christopher S. Tang University of California Los Angeles, CA, USA
More information about this series at http://www.springer.com/series/13081
Santiago Gallino • Antonio Moreno Editors
Operations in an Omnichannel World
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Editors Santiago Gallino The Wharton School University of Pennsylvania Philadelphia, PA, USA
Antonio Moreno Technology and Operations Management Harvard Business School Harvard University Boston, MA, USA
ISSN 2365-6395 ISSN 2365-6409 (electronic) Springer Series in Supply Chain Management ISBN 978-3-030-20118-0 ISBN 978-3-030-20119-7 (eBook) https://doi.org/10.1007/978-3-030-20119-7 © Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Acknowledgment
We are indebted to Chris Tang, the Series Editor of the Springer Series in Supply Chain Management, for his enthusiastic support of this project. This volume would not exist without the efforts of the wonderful authors who contributed with their chapters. We thank all of them for their excellent contributions and for their collaboration in this project. The Tuck School of Business provided funding to host a workshop on omnichannel operations that allowed authors to present preliminary versions of their chapters. During the development of the volume, both of the volume editors have changed institutions. When we started the project, we were at the Tuck School of Business and the Kellogg School of Management, respectively, and when this book is seeing the light, we are at The Wharton School and Harvard Business School. We appreciate all four inst
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