Persuasion in Business Discourse: Strategic Use of Evaluative Lexical Means in Corporate Annual Reports
In his study of persuasion in corporate annual reports, Vogel sees evaluative lexis as its prime realisation. Focusing on narrative sections, namely the letter to shareholders and reviews in the strategic report, the chapter identifies correlation between
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Persuasion in Specialised Discourses Olga Dontcheva-Navratilova Martin Adam Renata Povolná Radek Vogel
Postdisciplinary Studies in Discourse
Series Editor Johannes Angermuller Centre for Applied Linguistics University of Warwick Coventry, UK
Postdisciplinary Studies in Discourse engages in the exchange between discourse theory and analysis while putting emphasis on the intellectual challenges in discourse research. Moving beyond disciplinary divisions in today’s social sciences, the contributions deal with critical issues at the intersections between language and society. Edited by Johannes Angermuller together with members of DiscourseNet, the series welcomes high-quality manuscripts in discourse research from all disciplinary and geographical backgrounds. DiscourseNet is an international and interdisciplinary network of researchers which is open to discourse analysts and theorists from all backgrounds. Editorial board Cristina Arancibia Aurora Fragonara Péter Furkó Jens Maesse Eduardo Chávez Herrera Benno Herzog Michael Kranert Jan Krasni Yannik Porsché Luciana Radut-Gaghi Jan Zienkowski More information about this series at http://www.palgrave.com/gp/series/14534
Olga Dontcheva-Navratilova Martin Adam • Renata Povolná Radek Vogel
Persuasion in Specialised Discourses
Olga Dontcheva-Navratilova Department of English Language and Literature Masaryk University Brno, Czech Republic
Martin Adam Department of English Language and Literature Masaryk University Brno, Czech Republic
Renata Povolná Department of English Language and Literature Masaryk University Brno, Czech Republic
Radek Vogel Department of English Language and Literature Masaryk University Brno, Czech Republic
The work on this book was supported by the Czech Science Foundation grant 1716195S Persuasion Across Czech and English Specialised Discourses. Postdisciplinary Studies in Discourse ISBN 978-3-030-58162-6 ISBN 978-3-030-58163-3 (eBook) https://doi.org/10.1007/978-3-030-58163-3 © The Editor(s) (if applicable) and The Author(s) 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed
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