Strategic Decisions in International Business
Reasoning about internationalization strategy starts with defining the key business units of your firm—as we have seen in other chapters of this book, many internationalization decisions are specific to industries, and even to types of products and servic
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Olga E. Annushkina Alberto Regazzo
The Art of Going Global
Olga E. Annushkina • Alberto Regazzo
The Art of Going Global A Practical Guide to a Firm’s International Growth
Olga E. Annushkina SDA Bocconi School of Management L.Bocconi University Milan, Italy
Alberto Regazzo Long Term Partners S.r.l. Milan, Italy
ISBN 978-3-030-21043-4 ISBN 978-3-030-21044-1 (eBook) https://doi.org/10.1007/978-3-030-21044-1 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Foreword
This book is a tool: it will enable you to rationalize internationalization decisions and to make things happen for your firm in your effort to take it global. Globalization is both a test and a solution to the sustainability of your business. Believing that Italian Companies are generally too small to compete in global markets, mainly in the top segments, in recently years I invested in the built up of international groups of Italian origin and guided them in their growth on both domestic and global markets. Going global is probably the most challenging and the most rewarding growth strategy, in particular for the Italian and European firms: by taking your business abroad you are setting yourself against the best global competitors. Going global is not only about exporting. The first wave of globalization in 1960s was driven by firms who managed to sell their products to non-domestic customers: the core business activities remained at home. Today, exporting is not enough. The globalization process, regardless short- term slowdowns, is irreversible. The markets will continue b
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