Promoting environmentally sustainable consumption behavior: an empirical evaluation of purchase intention of energy-effi
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ORIGINAL ARTICLE
Promoting environmentally sustainable consumption behavior: an empirical evaluation of purchase intention of energy-efficient appliances Idrees Waris & Irfan Hameed
Received: 15 November 2019 / Accepted: 28 August 2020 # Springer Nature B.V. 2020
Abstract The energy sector is one of the most prominent sectors in the development of nations. The scarcity of energy in developing nations urged the government and private sector to consider the efficient resources of energy. Energy-efficient appliances help to reduce the consumption of energy and fulfill consumers’ utilitarian needs. The purpose of this study is to empirically evaluate consumers’ purchase intention of energy-efficient appliances. The study employed convenience and quota based on the age sampling technique to select the participants of the study in one of the developing countries (Pakistan). Covariance-based structural equation modeling (CB-SEM) has been applied to test the hypothesized relationships among the constructs. In findings, knowledge of eco-labels, environmental concern, attitude, and perceived consumer effectiveness were found important antecedents of consumers’ purchase intention. Further, the findings provide environmental strategist with meaningful insight into the critical role that knowledge of eco-labels and environmental concern play in achieving energy-efficiency through the use of energyefficient appliances.
I. Waris (*) University of Turbat, Turbat, Pakistan e-mail: [email protected] I. Hameed Faculty of Business Administration, IQRA University, Karachi, Pakistan e-mail: [email protected]
Keywords Environmental concern . Perceived consumer effectiveness . Knowledge of eco-labels . Functional values . Attitude . Purchase intention
Introduction The last two decades have observed a dramatic change in people’s ecological behavior towards a better quality of life. A pleasant ecological environment not only is essential for good quality of life but also helps in the economic development of nations (Tang et al., 2020). The development of humankind and technological advancement has increased the desire for more efficient services such as computers, mobile phones, internet, television, and fast trains (Bertoldi, 2020). The term eco-efficiency refers to the efficient usage of resources that boost economic development and reduce the emission of greenhouse effect into the environment. According to Enerdata (2018), an increase of 36% in the energy consumption is estimated from 2011 to 2030. As posited by Akpan and Akpan (2011), fossil fuels are the primary sources of energy production and utilization that account for more than 80% of greenhouse gas emissions leading to global warming. Middle-income economies are the largest consumers of fossil fuels as they rely on energy for economic development. The American Council for Energy-Efficient Economy (ACEEE) predicted a reduction of 50% greenhouse gas emission by 2050 due to energy efficiency (Nadel & Ungar, 2019). The energy efficiency helps to reduce greenhouse gas emiss
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