Recruiting and Retaining Party Activists Political Management at the
‘These interviews from the grassroots frontline of political party activism provide an important new perspective on how and why people become political activists. The insights are valuable both for political scientists and for those seeking to run politic
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Recruiting and Retaining Party Activists Political Management at the Grassroots Robin T. Pettitt
Palgrave Studies in Political Marketing and Management Series Editor Jennifer Lees-Marshment Faculty of Arts, Political Studies University of Auckland Auckland, New Zealand
Palgrave Studies in Political Marketing and Management (PalPMM) series publishes high quality and ground-breaking academic research on this growing area of government and political behaviour that attracts increasing attention from scholarship, teachers, the media and the public. It covers political marketing intelligence including polling, focus groups, role play, co-creation, segmentation, voter profiling, stakeholder insight; the political consumer; political management including crisis management, change management, issues management, reputation management, delivery management; political advising; political strategy such as positioning, targeting, market-orientation, political branding; political leadership in all its many different forms and arena; political organization including managing a political office, political HR, internal party marketing; political communication management such as public relations and e-marketing and ethics of political marketing and management. For more information email the series editor Jennifer Lees-Marshment on [email protected] and see https://leesmarshment. wordpress.com/pmm-book-series/. More information about this series at http://www.palgrave.com/gp/series/14601
Robin T. Pettitt
Recruiting and Retaining Party Activists Political Management at the Grassroots
Robin T. Pettitt Department of Politics and International Relations Kingston University Kingston, UK
Palgrave Studies in Political Marketing and Management ISBN 978-3-030-47841-4 ISBN 978-3-030-47842-1 (eBook) https://doi.org/10.1007/978-3-030-47842-1 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG, part of Springer Nature 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contai
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