Research Design
In this chapter, issues concerning the process of data collection, adopted research methods, and research procedure are interpreted and elaborated, displaying the authenticity, logics, and dynamic linguistic attributes to the cognitive research so as to p
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A Cross-Cultural Study of Commercial Media Discourses From the Perspective of Cognitive Semantics
A Cross-Cultural Study of Commercial Media Discourses
Wenhui Yang
A Cross-Cultural Study of Commercial Media Discourses From the Perspective of Cognitive Semantics
Wenhui Yang Guangdong University of Foreign Studies Guangzhou, China
ISBN 978-981-15-8616-3 ISBN 978-981-15-8617-0 (eBook) https://doi.org/10.1007/978-981-15-8617-0 Jointly published with Science Press The print edition is not for sale in China (Mainland). Customers from China (Mainland) please order the print book from Science Press. ISBN of the Co-Publisher’s edition: 978-7-03-062234-8 © Science Press 2020 This work is subject to copyright. All rights are reserved by the Publishers, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publishers, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publishers nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publishers remain neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Singapore Pte Ltd. The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore
Preface
News discourse, far from being just mirroring the reality of news, is in fact employed to construct a codified definition of what should be regarded as reality. Being a practical genre of media discourses, news discourse has attracted great attention and discussion from linguists who have devoted efforts to the studies from different perspectives. For instance, content analysis, as commented by Van Dijk (1985), is a theoretical approach of mass communication study while genre analysis puts its focus on news structure, vocabulary, and sentence grammar, followed by two more dynamic approaches. One of them is Halliday’s (2000) systemic and lexical functional grammar which centers on ideational, interpersonal and textual metafunctions and functional syntax. The other one is critical discourse analysis which focuses on language application, multilinguistic and cultural issues, and ideology. In these studies, many researchers define news di
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