Smartphone Start-ups Navigating the iPhone Revolution
‘This book presents a fascinating journey through several cases of start-ups in the handset vendors business. A “must-read” for anyone interested in the strategies of start-ups in new industries.’ —Alfonso Gambardella, Professor of Management, Bocconi Uni
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Claudio Giachetti
Smartphone Start-ups
Claudio Giachetti
Smartphone Start-ups Navigating the iPhone Revolution
Claudio Giachetti Department of Management Ca’ Foscari University of Venice Venice, Italy
ISBN 978-3-319-67972-3 ISBN 978-3-319-67973-0 (eBook) https://doi.org/10.1007/978-3-319-67973-0 Library of Congress Control Number: 2017954871 © The Editor(s) (if applicable) and The Author(s) 2018 Product names, logos, brands, and other trademarks featured or referred to on the cover of or within this book are the property of their respective trademark holders. The trademark holders are not affiliated and in no way imply an association with the publisher or the author. The trademark holders do not sponsor or endorse the publication of this book. This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: © Stephen Bonk/Fotolia.co.uk Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
I dedicate this book to Manuela, Elena and Giancarlo
Acknowledgements
It would have been impossible to prepare this book without the aid and support of a number of people. First, I am grateful to Salvatore Torrisi, Francesco Zirpoli and Keun Lee for their insightful comments on previous drafts of this book. I also thank Stefano Li Pira, Francesco Mambelli, and Ergun Onoz for their precious help with data collection. I would also like to acknowledge the support of softpedia.com for allowing me to include in the book images of phones taken from its Web site, Alessandro Savelli for allowing me to publish in the book images of SAVELLI phones and data taken form the company’s internal documents, as well as all the entrepreneurs and managers that allowed me to include
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