Storytelling in Organizations A Narrative Approach to Change, Brand,
This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and
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Karin Thier
Storytelling in Organizations A Narrative Approach to Change, Brand, Project and Knowledge Management
Management for Professionals
More information about this series at http://www.springer.com/series/10101
Karin Thier
Storytelling in Organizations A Narrative Approach to Change, Brand, Project and Knowledge Management
Karin Thier NARRATA Consult Bad Bergzabern, Germany Translated by Markus Russin
Originally published in German with the title “Storytelling - Eine Methode für das Change-, Marken-, Projekt- und Wissensmanagement”, Springer-Verlag GmbH, 2017 ISSN 2192-8096 ISSN 2192-810X (electronic) Management for Professionals ISBN 978-3-662-56382-3 ISBN 978-3-662-56383-0 (eBook) https://doi.org/10.1007/978-3-662-56383-0 Library of Congress Control Number: 2017964384 # Springer-Verlag GmbH Germany, part of Springer Nature 2018 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustrations by Martin Armbruster Printed on acid-free paper This Springer imprint is published by the registered company Springer-Verlag GmbH, DE part of Springer Nature. The registered company address is: Heidelberger Platz 3, 14197 Berlin, Germany
Preface
Do stories and modern management fit together? More and more managers would answer this question with a clear yes. At first glance, they might seem to make for an uneasy union. But if we take a closer look at the everyday life of organizations, we realize quickly how stories are a vital part of what is happening in workplaces each day. Stories serve many different functions that remain largely inaccessible to other managerial tools. Just think of the many fascinating founding stories that are told at each office party, the useful tales shared with new employees about how to handle certain managers or the helpful insights of a team that lost an important project to a competitor. Stories have played a crucial part
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