Strategic Management of Market Niches A Model Framework
Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, s
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Strategic Management of Market Niches A Model Framework
Schriften zur Unternehmensentwicklung Reihe herausgegeben von Max J. Ringlstetter, Ingolstadt, Deutschland
In dieser Schriftenreihe werden aktuelle Forschungsergebnisse im Bereich der Unternehmensentwicklung präsentiert. Die einzelnen Beiträge orientieren sich an Problemen der Führungs- bzw. Managementpraxis. Im Mittelpunkt stehen dabei die Themenfelder Strategie, Organisation und Humanressourcen-Management. Reihe herausgegeben von Prof. Dr. Max J. Ringlstetter Kathol. Universität Eichstätt-Ingolstadt
Weitere Bände in der Reihe http://www.springer.com/series/12214
Gorazd Ocvirk
Strategic Management of Market Niches A Model Framework
Gorazd Ocvirk Ljubljana, Slovenia PhD Thesis, Catholic University of Eichstaett-Ingolstadt, 2015
Schriften zur Unternehmensentwicklung ISBN 978-3-658-20363-4 ISBN 978-3-658-20364-1 (eBook) https://doi.org/10.1007/978-3-658-20364-1 Library of Congress Control Number: 2017960896 Springer Gabler © Springer Fachmedien Wiesbaden GmbH 2018 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer Gabler imprint is published by Springer Nature The registered company is Springer Fachmedien Wiesbaden GmbH The registered company address is: Abraham-Lincoln-Str. 46, 65189 Wiesbaden, Germany
Contents List of figures ...................................................................................................... VII List of abbreviations ........................................................................................... IX Introduction ............................................................................................................ 1 Part I: Fundamentals of niche research ........................................................ 13 I.1
Historical development of niches in sciences ..................................
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