Study on the Mode of the Printing Industry in Cloud Computing
In recent years, with the emergence and development of cloud computing, the printing industry has also begun to step into the so-called “cloud”, giving rise to the appearance of the cloud printing which becomes a hot topic of discussion among the global p
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Abstract In recent years, with the emergence and development of cloud computing, the printing industry has also begun to step into the so-called “cloud”, giving rise to the appearance of the cloud printing which becomes a hot topic of discussion among the global printing enterprises. Cloud printing makes it possible to achieve a new printing model of B2C instead of the traditional B2B model through the “cloud”, which helps to combine the traditional printing with the new media and realize the flexible one-to-many mass communication. In addition, cloud printing, with the merits of all-weather, good experience, easy in management and popularization, etc, not only is preferred by the printing enterprises both at home and abroad, but also helps the cloud printing service providers to attract active consumers with the aid of personalized print. Keywords Cloud computing
Cloud printing Active consumption
1 Cloud Computing and Cloud Printing The so-called cloud exists in many places of people’s daily life, such as browsing websites, sending and receiving e-mails, watching videos, listening online music and any other things which stored in the cloud instead of our hard disk devices. Then what on earth is “cloud”? In fact, the so-called cloud is a metaphor for the Internet, which refers to a huge virtual server cluster with high availability, timely delivery, dynamic development and other characteristics. In 2006, the concept of cloud computing was first proposed by Google’s former CEO Eric Schmidt. Through constantly improving its cloud processing ability, the core of cloud computing is to reduce the processing burden of the end-users and simplify the user terminal into a simple input or output device, enabling the Y. Chen Y. Wang C. Gu (&) College of Packaging and Printing Engineering, Tianjin University of Science and Technology, Tianjin, China e-mail: [email protected] © Springer Nature Singapore Pte Ltd. 2017 P. Zhao et al. (eds.), Advanced Graphic Communications and Media Technologies, Lecture Notes in Electrical Engineering 417, DOI 10.1007/978-981-10-3530-2_58
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end-users to enjoy the powerful computing capabilities of the cloud according to their demand [1]. The importance of cloud computing is that it is not only a technological innovation, but also a new business and service model. The experts generally believe that compared with other modes, the mode which is entirely based on the browser to offer service, is the most recommended one. Then, what is cloud printing? The cloud printing, actually, can handle every single print orders’ confirmation, payment, storage and delivery procedure by digital network technology [2]. It not only can be used as a tool to promote production operation business and enterprise marketing process, also can upgrade the traditional type of printing enterprises to marketing printing business process through new business model changes. More than establishing network platform, the core competitiveness of cloud printing is the great breakthrough in the aspe
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