Vintage Marketing Differentiation The Origins of Marketing and Brand
This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to lif
- PDF / 15,288,182 Bytes
- 270 Pages / 419.58 x 612.28 pts Page_size
- 105 Downloads / 270 Views
Robert L. Williams, JR. & Helena A. Williams
Vintage Marketing Differentiation
Robert L. Williams, Jr. • Helena A. Williams
Vintage Marketing Differentiation The Origins of Marketing and Branding Strategies
Robert L. Williams, Jr. Sigmund Weis School of Business Susquehanna University Selinsgrove, Pennsylvania, USA
Helena A. Williams Mar-Kadam Associates Selinsgrove, Pennsylvania, USA
ISBN 978-1-137-39431-6 ISBN 978-1-137-38721-9 (eBook) DOI 10.1057/978-1-137-38721-9 Library of Congress Control Number: 2017933306 © The Editor(s) (if applicable) and The Author(s) 2017 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: © Andrew Paterson / Alamy Stock Photo Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Nature America Inc. The registered company address is: 1 New York Plaza, New York, NY 10004, U.S.A.
With loving thanks and gratitude to our incredible sons, Mark and Adam, who took photographs, designed models, and trekked through countless antique stalls and flea markets helping us search for vintage treasures.
Dedicated in honor of Robert’s grandfather, Franklin L. Lederach whose marketing acumen was amazing! and Helena’s parents, Irene and Jozef Huk, who knew that education matters!
Co-authoring a book with your spouse is a unique and challenging enterprise. We have both learned a great deal from each other and about each other during this process. We feel truly blessed. With great respect, love, and admiration, “I couldn’t have done it without you!”
Photo Acknowledgments
All photos in this book are the property of Robert L. Williams, Jr. (author), unless otherwise credited. Most of the photographs contain images from the author’s personal collection of vintage marketing materials that he has been assembling for over 30 years. Mark R.
Data Loading...
