Quantified Redefining Conservation for the Next Economy
In his book Whitworth draws lessons from the world’s most tech‑savvy, high‑impact organizations to show how we can make real gains for the environment. The principles of his approach, dubbed quantified conservation, will be familiar to any thriving e
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Quantified
Quantified REDEFINING CONSERVATION FOR THE NEXT ECONOMY
Joe Whitworth
Washington | Covelo | London
Copyright © 2015 Joe Whitworth All rights reserved under International and Pan-American Copyright Conventions. No part of this book may be reproduced in any form or by any means without permission in writing from the publisher: Island Press, 2000 M Street, NW, Suite 650, Washington, DC 20036. ISLAND PRESS is a trademark of the Center for Resource Economics.
Library of Congress Control Number: 2015934557
Printed on recycled, acid-free paper
Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 Keywords: environmental markets, environmental policy, environmental lawsuits, environmental philanthropy, sustainable agriculture, water, Mississippi River, Klamath River Basin, Colorado River, Australia drought, The Freshwater Trust
For Liz, Ellie, Anna, and Henry. And all others who build from here.
Contents Note to Readers
xi
Acknowledgments Introduction
xiii
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Chapter 1: A New Conservation for a New Era 7 Chapter 2: Leading in a World of Permanent Scarcity 27 Chapter 3: Holding the Line Is Holding Back Environmentalism 50 Chapter 4: Real Cowboys Fix Rivers 71 Chapter 5: It’s the Environment, Stupid 91 Chapter 6: Throwing Money at the Problem (and Missing) 113 Chapter 7: Lessons from an Aussie Water Shock 135 Chapter 8: Getting Clear on the Big Muddy 156 Chapter 9: It’s Now and It’s Us 179 Notes 191 Further Reading Index
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A Note to Readers As president of The Freshwater Trust, I long ago committed to innovating beyond what was known in order to do what was needed. This led us to engage technology and create new methods to accelerate the pace and scale of restoration of freshwater ecosystems. Where some saw our commitment to experimentation and evolution as bordering on maniacal, others encouraged me to share these new tools with a broader audience by distilling them into a book. Having never written a book, I turned to Andrea Carlos, an accomplished journalist with an abiding interest in conservation, and despite having a farm remodeling project under way at the time, she agreed to help. A superb collaborator, she is a key reason why this project got done. This is how we worked together: After distilling the key elements of the book framework, I laid out the original thought line of how the economy and the environment must integrate in the face of twenty-first-century realities. Thereafter, Andrea and I figured out the right stories, research, and expert interviews needed to create the countless drafts, which we passed back and forth to hone the manuscript into its current state. Although I would not describe the work as easy, we both feel that the partnership rendered some great stuff; we hope you will agree.
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Acknowledgments I get paid to tell the truth—not necessarily an easy thing in a world that does not always want to hear it but something I feel compelled to do ne
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