Rational Investing with Ratios Implementing Ratios with Enterprise V
"Offering an interesting contribution by expanding ratios beyond their immediate applicability, this book is a must-read for both students and professionals in the accounting and finance fields, especially those keen to stay up to date with the latest inf
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Yannick Coulon
Rational Investing with Ratios
Yannick Coulon
Rational Investing with Ratios Implementing Ratios with Enterprise Value and Behavioral Finance
Yannick Coulon Brest Business School Brittany, France
ISBN 978-3-030-34264-7 ISBN 978-3-030-34265-4 (eBook) https://doi.org/10.1007/978-3-030-34265-4 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Palgrave Pivot imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
Why Do You Need This Book? This book adds value to any discussion on the importance and implementation of ratios. A financial ratio establishes a proportional relationship between accounting and market data. If a ratio is isolated and applied incorrectly, it is seen as a number without great significance. However, when well integrated into a global company vision, ratios become powerful indicators that can outline relevant information and identify warning signs. Ratios help us better understand business ventures, especially their strengths and weaknesses. The purpose of this book goes beyond merely listing possible ratios; it aims to explain the concept and logic behind each key ratio. Didactics is key to this project, and each ratio family is illustrated with numerous graphs and practical cases. This information is therefore particularly useful for bankers, entrepreneurs, investors, managers, and obviously, students. Ratios are applicable worldwide, and the book is not US or Europe centric; readers can come from international contexts and backgrounds.
Ratio Quality and Limitations Ratios help establish the financial diagnosis of a company, but they are limited by the quality and
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